Conference talk
Tina Smith:
Type Driven
I often describe my work as type-driven: work that uses type as hero, clearly communicating the essence of a brand or story. But I’m also driven to do typographic work on my own. What does it mean to be type-driven, both professionally and personally? Reviewing a range of type-focused projects, I’ll show how passion and exploration in my personal projects manifested in brand identity and editorial work.
This talk will take place online, Saturday, July 25, 2020, at 1:30pm (UTC-4), as part of the main Typographics conference schedule. Registration for the conference is free.
About Tina Smith
Tina Smith is a graphic designer and art director based in New York City. Originally born and raised on a farm in a rural Montana town of 200 people, she graduated with a BFA in graphic design from Montana State University. Since moving to New York, she has worked at the branding studio Partners & Spade, The New York Times Magazine, and Google Creative Lab. She brings a thoughtful, typography-driven approach to her work, and has created brand identities, lettering, campaigns, books, websites, and packaging for clients such as Target, Warby Parker, A24, and Etsy. She also has an independent practice of lettering and type design with education from the Type@Cooper program.
